– Concept, illustration, motion
A school project where the brief was to create a campaign for Haglöfs. The campaign reaches out to the urban costumers. The goal was to show that you can use Haglöfs For Every Moment. The campaign is shown on digital billboards and on social medias. The adverts change depending on the weather and time of the day, for example: on a rainy day the blue landscape will be shown and on rush hours when people go to or from work the yellow landscape will be shown.
The decision to use illustrations instead of photos of wide landscapes or snowy mountainpeaks was because the urban target group is more likely to relate to the cartoon characters. The art style has a vintage look wich is a discreet nod to the long lasting quality that Haglöfs have.
(School project)